Employer branding

A strong employer brand is not employer advertising. It’s the real experience of people — and it becomes a company’s advantage.

We help companies build an attractive and authentic employer brand that increases candidate flow, reduces turnover, boosts employee engagement, and strengthens corporate culture.

An employer brand connects people, values, and business strategy.

Order a service Calculate the cost

Types of services provided

EVP development
- EVP for candidates
- EVP for employees
- EVP for young specialists and interns
HR brand communication strategy
- Key HR communication messages
- Tone of voice and communication style
- Content plan for social media and internal channels
Experience mapping (EJM)
- Candidate journey map: from application to onboarding
- Employee adaptation map
- Retention, development, and engagement journey map
HR analytics and EX research
- Measuring employee engagement
- Retention and turnover analysis
- HR process effectiveness metrics
Value system development
- Defining key behavioral principles
- Creating a unified cultural code for the company
- Integrating values into daily processes
Internal communications
- Building internal communication channels
- Regular informational digests
- Supporting transparent and open dialogue

Project workflow stages

Current employer brand diagnostics

We conduct an audit of hiring, onboarding, communications, HR data, company image, and reputation among candidates.

1
EVP development

We define the value proposition for key audiences: candidates, employees, and young specialists.

2
Communication system development

We prepare key messages, tone of voice, content strategy, and media plans for internal and external channels.

3
Employee experience mapping

We analyze the journey of candidates and employees, identify weak points, and create an improvement roadmap.

4
Implementation and launch of HR communications

We help implement processes, launch communication systems, train teams, and create the necessary materials.

5
HR analytics and monitoring

We track engagement levels, turnover, hiring quality, onboarding speed, and build a transparent analytics system.

6